Lets Get REAL!
The trigger for this post was a question asked over a coffee one day after a cycle – “Who would you rather have as a role model? The fresh faced 19 year old pro athlete, (who works damn bloody hard to be the best) or a lady, maybe in her 30s, has children, a husband, job and a mortgage and who may not be a pro athlete but still competes in her chosen sport and does reasonably well?” Overwhelmingly, the people I ask that same question to, tell me, the latter… So am I missing something here or are the advertising companies completely missing a huge marketing opportunity?
For example, I LOVE Revlon, especially their ColorStay range. I have tried other colour fast make up but Revlon is the only make up that does does what it says and goes the distance. I put it on and it stays on until I take it off. I also LOVE to swim, cycle and run and as vain as it makes me look, I do, on occasion, wear make up while I train and race and yes, I might be hot and sweaty but the ColorStay still looks fantastic even after a hard session…
I’m not saying I want to be the next Revlon poster girl, but surely it would not be that hard to find a REAL lady with a REAL life to help sell their product? Seriously, as much as we all want to look like that hot, young thing on that ad after we buy whatever she is being paid to tout, we all know deep down we aren’t going to become a super model or famous actress when if we do buy it and use it. Sorry to kill your hope there.
But, maybe, just MAYBE, if the girl next door told you that it works? It REALLY works! Wouldn’t you be more tempted to buy it?
And maybe to make it more REAL I should aim to be the next Revlon poster girl! So here goes, I’m swimming in the river tomorrow…an hour of drills… I’ll let you know how my lipstick holds up!! Photos and all!! Stay tuned!